Facebook Marketplace ad rules for Canadian car dealers: OMVIC, AMVIC and BC

In the five provinces below, every car ad your team posts must identify the dealership, and any price it shows must be all-in. BC and Manitoba also want your dealer or permit number, and every province here except Ontario wants the car's stock number (BC and Manitoba also accept the VIN).

Dealer ad rules by province

The main rules for a car ad, province by province.

Ontario: OMVIC advertising rules

A Marketplace post is an ad. OMVIC's Advertising Guideline (revised December 2, 2024) lets salespeople post for their dealer from personal accounts, once the dealer approves.

• Show the dealer's registered name and a contact method the Registrar makes public, such as the business address. A rep's cell can be added, not substituted.
• Do not invite buyers anywhere but the dealership's premises.
• State past daily rental, police, emergency, taxi or limousine use, and label a used car from this or last model year as used (O. Reg. 333/08, s. 36).
• All-in pricing, on marketplaces and social media too: every fee you intend to collect, such as freight, PDI, admin and the OMVIC fee. Only HST and licensing may be left out, and the ad must say so, for example "plus HST and licensing".
• Dealer ads cannot imply a private seller, the way curbsiders (illegal, unlicensed dealers) often do.
• A platform or agency publishing the ad does not shift responsibility. If it shows one price, use the higher of cash and finance, and explain the lower one in the description (OMVIC, September 29, 2026).

British Columbia advertising rules

The dealer or salesperson is responsible for every ad, not the platform; a salesperson's ad counts whoever pays for it. The VSA's Advertising Guidelines (effective November 19, 2025) also require:

• The registered name and dealer number, shown prominently. "D# 00000" is accepted (s. 10.1; Motor Dealer Act, s. 13).
• The stock number or VIN in every ad for a specific car (s. 9.5.1).
• A total price, documentation fees included. Only taxes are left out, plus, from April 1, 2026, the 10 dollar VSA Transaction Levy, listed separately if mentioned.
• The same price in every active ad and on the car (s. 1.5.2).
• No ads for a sold car (s. 9.3.1).
• No mention of the VSA or a VSA licence beyond the dealer number (s. 1.5.4).

Alberta: AMVIC advertising rules

AMVIC counts unpaid posts as ads, including an employee's Facebook post. Its Advertising Checklist (August 28, 2024) and Social media advertising FAQ (August 27, 2024) ask for:

• The business name on the AMVIC licence, shown clearly, on a salesperson's personal posts too.
• The AMVIC logo or "AMVIC-licensed business" on web ads.
• The car's stock number.
• AMVIC all-in pricing: all fees inside the price, only GST and financing costs left out.
• History in online ads, such as fire or flood damage, police, taxi or rental use, or salvage status.
• A sold car's post removed, or marked sold, within 14 days.

Saskatchewan and Manitoba

Both want the dealer named and an all-in price.

• Saskatchewan: the FCAA's bulletin of November 2, 2021 covers marketplaces and social media. Ads need the dealership name, or "DL" and the licence number; a specific car also needs its drive-away price (all charges except taxes and financing) and stock number.
• Manitoba: M.R. 21/2015 requires the registered business name and permit number (s. 7), past police, emergency, taxi, rental or salvage history (s. 10), and the VIN or stock number (s. 12). The Consumer Protection Office says the all-in price leaves out only PST and GST.

A Marketplace ad checklist for your team

Run through this before a rep posts, adjusted for your province.

1. Dealer approval for the post (Ontario).
2. The dealership's registered name, plus a public dealer contact in Ontario.
3. Your dealer, licence or permit number where required.
4. Stock number or VIN (Alberta and Saskatchewan: stock number).
5. Past use or damage stated: daily rental, police or emergency, taxi or limousine, and in Alberta fire, flood or salvage.
6. An all-in price, every fee inside, with a clear line on what is left out.
7. Sold cars down fast: right away in BC, within 14 days in Alberta.
8. Facebook price updated when the lot price changes (see price drops and sold cars).

How DealerJet helps

DealerJet adds a compliance footer to every ad it posts.

• The footer: your disclosure text, dealership name and Dealer # when entered, plus the car's stock number when your dealer page lists one. Never the VIN.
• Disclosure text prints exactly as typed. Long ads are trimmed to fit Facebook; the footer goes on after.
• It adds no dealership address or phone. Need a dealer contact (Ontario) or set wording (Alberta)? Type it into your disclosure text.
• Each rep's name and phone, when set, go into the descriptions DealerJet writes.
• Sync with Facebook flags a sold car whose saved ad link is still live on Facebook, so you can take it down fast.

Facebook Marketplace Previewupdates as you type

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$46,900

2023 BMW X3 xDrive30i

Toronto, ON · Listed 1 hr ago

Message sellerSave

Description

📩 Priced at $46,900. Message or call Alex D. at 416 555 0142 for more information.

Room for the family and the gear, with the comfort to match. The 2023 BMW X3 xDrive30i is ready for everyday life. Accident free, 1 owner, local vehicle.

📋 18,420 km · Automatic · AWD · Gasoline · Black on Black · Clean title

✨ Highlights
• Heated seats for cold mornings
• Apple CarPlay and Android Auto

✅ Why buy from us
• Carfax report and full safety inspection included
• Financing available on approved credit

Price plus HST and licensing. Maple Auto Group is a registered Ontario dealer (OMVIC). Call the dealership at 416-555-0100.
Maple Auto Group
Stock #MA2318

Preview only: the real FB Marketplace layout may vary. What ships to the post is whatever's in the ad-copy box plus the compliance footer.

A DealerJet screen with demonstration data. The dealership's phone number is typed into its disclosure text, so it prints on every ad.

See a full car ad template or how DealerJet works.

FAQ

What are OMVIC's advertising rules for Facebook Marketplace?

A Marketplace post is an ad. It needs the dealer's registered name and a public contact method, the dealer's approval for staff posts, and an all-in price.

What does OMVIC all-in pricing include?

Every fee the dealer intends to collect, such as freight, PDI and admin fees. Only HST and licensing may be left out, and the ad must say so.

Are BC dealers responsible for ads their staff post?

Yes. The VSA's 2022 bulletin makes dealers responsible for staff social media posts, and its Advertising Guidelines, effective November 19, 2025, hold the dealer or salesperson responsible, not the platform.

Does DealerJet check my ads against these rules?

No. DealerJet adds your footer and each rep's contact details when set, and warns about some risky lines you type into Your Ad Description, like a phone number or a financing claim. It does not check your ads against these rules. Your dealership stays responsible for every ad.

Sources

• Ontario: OMVIC Advertising Guideline (Dec 2, 2024), All-in Price Advertising, Keep it clear (Sep 29, 2026), Curbsiders; O. Reg. 333/08.
• BC: VSA Advertising Guidelines (Nov 19, 2025), Industry Bulletin (Aug 31, 2022); Motor Dealer Act (current to Oct 6, 2026).
• Alberta: AMVIC Advertising Checklist (Aug 28, 2024), Social media advertising FAQ (Aug 27, 2024), Advertising toolkit.
• Saskatchewan: FCAA Vehicle Dealer Bulletin (Nov 2, 2021).
• Manitoba: M.R. 21/2015 (current to Oct 8, 2026); Vehicle Advertising FAQ (for the June 1, 2015 rules).

Related: can car dealers post on Facebook Marketplace? and the Facebook Marketplace guide for car dealers.